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    Winn-Dixie Offering Reloadable Prepaid Cards 

    Winn-Dixie Stores has begun to offer reloadable prepaid cards at its 521 grocery stores, in a program with nFinanSe, a Tampa-Fla.-based provider of stored value and prepaid card programs.

    The nFinanSe Discover(r) Network Reloadable Prepaid Card is available for $5.95. No credit check or bank account is required. Consumers can use the Discover(r) Network branded card to make purchases at millions of merchant locations nationwide - including online and over the telephone - and to access cash at ATMs.  Plus, one of the "cool tools" available with an nFinanSe Card is the ability to receive an email or text message with purchase and balance information after each purchase.

    "The nFinanSe Discover(r) Network program provides shoppers with value and convenience by allowing them to reload their cards every time they visit their neighborhood Winn-Dixie," said Robin Lake Miller, Winn-Dixie's Director of Communications. "This is just one more way for us to continue earning trust and loyalty in the communities we serve."

    The Mercator Advisory Group predicts that the total amount of the reloadable prepaid debit cards at retail will quadruple from $2.8 billion in 2007 to almost $13.5 billion in 2010. For open-loop gift cards, Mercator predicts the market will grow from $5.6 billion in 2007 to $12.3 billion in 2010.

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