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    Winn-Dixie Touts Passover Resources

    Grocer helps shoppers plan perfect seder via online, in-store offerings

    Winn-Dixie is offering its Jewish customers the ability to prepare and serve the perfect Passover seder through resources available online.

    The Southeast regional grocer’s site features a store locator identifying more than 200 Winn-Dixie stores with dedicated Passover sections; a simple, easy shopping list that can be printed out so shoppers won’t forget any holiday necessities; and a set of printable, detailed seder recipes.

    Additionally, some Winn-Dixie stores provide even more extensive kosher services, among them kosher-supervised delis and prepared Passover meals.

    “Customers are looking for more convenience, better selection and creative tips that provide them with a stress-free prelude to a beautiful seder,” said Deborah Shapiro, kosher category manager at Jacksonville, Fla.-based Winn-Dixie. “We’ve worked with kosher experts and vendors to make sure we are offering the right products, services and information to make preparation easy, allowing our customers to focus on celebrating Passover with their family and friends.”

    As well as its online and in-store resources, the company has forged several partnerships and is coordinating events with area synagogues and Jewish community organizations throughout its store footprint. Customers can also use their loyalty cards to save on Passover shopping trips and earn fuelperks! rewards to save on gas. Winn-Dixie has also made a coupon booklet available in all Passover stores which offers further savings on holiday products.

    This year, Passover begins at sundown on March 25 and runs until sundown on April 2.

    Winn-Dixie is a subsidiary of Mauldin, S.C.-based Bi-Lo Holding, which, under the Bi-Lo and Winn-Dixie banners, employs 63,000 associates in 688 grocery stores and 493 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

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