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Winn-Dixie Stores, Inc. has formed a partnership with two of its vendors, Niagara Bottling and Silver Springs Bottled Water, to raise funds to assist veterans injured in the wars in Iraq and Afghanistan.
For a limited time, sales of specially wrapped 24-packs of Winn-Dixie brand spring water and purified water will benefit Wounded Warrior Project. For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000.
The promotional packaging appropriately depicts the U.S. flag and a bald eagle, and each bottle sports the Wounded Warrior Project’s logo of a serviceman carrying an injured comrade. Available at all Winn-Dixie stores, the packs retail for $2.99 each.
“This program is an excellent opportunity for Winn-Dixie and our customers to show support for the brave men and women who’ve dedicated their lives to defending freedom,” noted Winn-Dixie group VP of marketing Mary Kellmanson. “The proceeds from this program will assist these veterans in many ways to regain what they have lost in service to our country.”
Added Steven Nardizzi, executive director of the Wounded Warrior Project, a national, nonpartisan organization based in Jacksonville, Fla., “Together we can ensure this is the most successful and well-adjusted generation of veterans in our nation’s history.”
Over 37,000 members of the United States’ armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be suffering from such invisible wounds of war as post-traumatic stress disorder (PTSD), major depression and traumatic brain injury (TBI).
Also based in Jacksonville, Winn-Dixie operates 515 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.