Wish Farms Solicits Consumer Feedback for Growing Decisions

Wish Farms, the Plant City, Fla.-based grower and shipper of strawberries and year-round supplier of blueberries, attributes some of its growing decisions this year to "FreshQC How’s My Picking?" – the patented consumer feedback and food traceability system the company uses to connect with consumers who purchase its fruit.

Thousands of consumers from across the nation submitted surveys through the FreshQC How’s My Picking? system detailing their experience with the company. One common theme in these responses was the request for more organic product.

“The feedback we receive through our FreshQC How’s My Picking? program is invaluable to us,” said Amber Kosinsky, director of marketing at Wish Farms. “We want our consumers and fans to know that we are listening to their requests and that their needs influence our business decisions.”

Wish Farms projects approximately 20 percent more organic strawberry production this year compared to last, as well double the organic blueberry production.

“In years prior, we’ve solely offered conventional berries during our Florida blueberry season, which starts in March,” said J.C. Clinard, VP of Grower Relations at Wish Farms. “Now with this increased consumer response for more organic product, we’ve made the decision to start offering organic berries, as well."

Founded in 1922, Wish Farms ships over 4 million flats of strawberries, 6 million pounds of blueberries and 1 million packages of vegetables per year. All Wish Farms organic product is Certified Organic by the USDA.