WMMB Appoints 2 VPs

The Wisconsin Milk Marketing Board (WMMB) has promoted Marty Pullin and Allen Hendricks to vice president positions.

Pullin (left) was promoted from director channel programs - Retail to VP channel management - Retail, as which he will be responsible for developing and executing programming in the retail channel, as well as staff supervision.

Pullin joined WMMB in 2009 as regional marketing manager - Midwest Retail and later was advanced to key account manager - Retail. He has worked with large retail accounts, including Kroger, Hy-Vee, Supervalu and Meijer. Before joining WMMB, Pullin was a territory sales manager for the Wisconsin Cheese Group, Inc., in Monroe, Wis. Previously, he worked for Mexican Cheese Producers, Inc., as national account executive.

Hendricks (right) was promoted from director channel programs - Foodservice and Events to VP channel management - Foodservice and Education, as which he will continue to work with key accounts in foodservice supervising regional marketing managers, and will play a key role in the development of WMMB’s foodservice and education strategies.

Hendricks joined WMMB in 2011 and previously was sales manager for CDS, a specialty food broker based in Elmhurst, Ill. He also has served as sales manager for Schreiber Foods, Inc., based in Green Bay, Wis., as well as heading up his own specialty services company, AMH Resources, where his clients included WMMB.

Both Pullin and Hendricks report to WMMB’s CEO James H. Robson.

The Wisconsin Milk Marketing Board is a nonprofit organization of Wisconsin dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.