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    Wonderful Halos Launches ‘Pure Goodness’ Program

    Brand partners with Feeding America; enlists celebs for kick-off event

    The Wonderful Halos brand has enlisted actors Mario Lopez and Jennie Garth to kick off a partnership with Feeding America.

    The partnership is designed to help educate school children on the “pure goodness” of nutritious food through the organization’s BackPack program.

    Lopez and Garth joined volunteers at the Los Angeles Regional Food Bank to pack Halos and other meals for students in the Los Angeles and Compton Unified School Districts. The event kicks off a larger initiative between Wonderful Halos and Feeding America that will provide more than 1.3 million meals to people in need.

    'Pure Goodness'

    “Wonderful Halos is committed to delivering pure goodness to parents and children with a sweet, healthy snack option they can enjoy together,” said Marc Seguin, VP of global marketing, Wonderful Halos. “Feeding America is the perfect partner for us, as they are an incredible ally for combatting hunger and getting fresh fruit to those most in need.”

    Additionally, celebrities and personalities such as dancing pro Cheryl Burke; celebrity fitness instructor Tracy Anderson; actress Kristin Cavallari; and actor Austin Basis, among others, are contributing to the program by designing backpacks for Feeding America, to be used to raise additional funds for the program.

    “Food banks around the country are constantly in need of healthy fresh fruit,” said Leah Ray, VP of corporate partnerships, Feeding America. “Fruit, such as mandarin oranges, are an extremely important part of everyone’s daily lives and we’re thankful to partner with Wonderful Halos to provide nutritious food to children and their families.”

    Wonderful Halos mandarins are in the produce aisles of grocery, mass and club stores now through March. They are available in 3- and 5-pound bags and 5-pound boxes.

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