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Wonderful Pistachios, a brand of Los Angeles-based Paramount Farms, has revealed that international pop sensation PSY will star in the brand’s first-ever Super Bowl spot, set to air during the big game on Feb. 3. The newest installment of the brand’s “Get Crackin’” ad campaign will also be the “Gangnam Style” rapper’s U.S. television commercial debut.
"The Super Bowl is the most widely watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market," said Marc Seguin, VP of marketing at Paramount Farms. "It's a powerhouse combination."
Directed by Grammy Award-winning director Mathew Cullen, the official PSY Get Crackin' commercial will debut during Super Bowl XLVII. After its premiere, the spot will continue to air on cable channels and primetime television, and will be available on Wonderful Pistachios’ official website and YouTube, where fans can also watch previous Get Crackin' commercials featuring Manny Pacquiao, Honey Badger and Keyboard Cat, among others.
Additionally, fans can get involved in the campaign by uploading a picture of how they “Get Crackin’ Gangnam Style” for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 – the same model driven by “Yellow Suit Guy” in the Gangnam Style music video. Full sweepstakes details can be found on Wonderful Pistachios’ Facebook page.