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Woodman’s Food Markets launched its Mobile Shopper app -- powered by NCR -- at its Madison, Wis., location in an effort to make the shopping experience faster and more convenient.
With Mobile Shopper, Woodman’s shoppers can use their iPhones to scan items in the aisles as they shop. They then go to the Woodman’s self-checkout (SCO) stations and scan a QR code on their phones to transfer their mobile shopping information to the self-checkout unit, which then confirms the weight of the items scanned with the phone against the items being bagged at the checkout. Attendants can help customers reconcile any discrepancies the system identifies and answer any other questions they may have. Produce, other non-barcoded items and impulse items can also be added at the self checkout.
Shoppers then pay with their preferred method of payment. The store features free WIFI throughout so shoppers do not have to use their own data plan while using the Mobile Shopper app.
Shoppers can also use the app to create virtual shopping lists before going to the store. “NCR brings unique and powerful technology that helps Woodman’s achieve our goals of customer service and convenience,” said Woodman’s spokesperson Chad Greenwald.
Following deployment at the Madison location, Woodman’s will explore deploying Mobile Shopper at its other 13 stores in Wisconsin and Illinois.
NCR will be offering demonstrations of the Mobile Shopper technology at the National Retail Federation Big Show Jan. 14 and 15 at the Jacob K. Javits Convention Center in New York, booth No. 2007.