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According to a new survey conducted across seven countries, many environmental attitudes are shared across different consumer cultures, while others vary significantly. The study -- administered by Cohn & Wolfe, in conjunction with Landor Associates and Penn, Schoen & Berland Associates, and Esty Environmental Partners -- looked at environmental perspectives in the United States, the United Kingdom, China, Brazil, India, Germany and France.
Respondents from all countries expressed the belief that green products cost more than their non-green counterparts, but noted they plan to spend more money on green products in the coming year. Consumers in China (73 percent), India (78 percent) and Brazil (73 percent) showed the greatest willingness to increase their green spend. And at least 77 percent of consumers in all countries said it’s important for companies to be green.
On the other hand, consumers in the United Kingdom, France and Brazil said the state of the environment in their respective countries is deteriorating -- an opinion not shared by consumers in the United States, Germany, China and India.