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    Wow! Wow! Wubbzy! Attacks Supermarket Aisle

    When grocery shopping, consumers will find it hard to miss “Wow! Wow! Wubbzy!” The Emmy-Award winning animated kids series has signed cross-promotional deals with Minute Rice, On-Cor Frozen Foods, The Joy Cone Co., Darling Clementines and Jolly Time Pop Corn.

    By Kenneth Hein

    When grocery shopping, consumers will find it hard to miss “Wow! Wow! Wubbzy!” The Emmy-Award winning animated kids series has signed cross-promotional deals with Minute Rice, On-Cor Frozen Foods, The Joy Cone Co., Darling Clementines and Jolly Time Pop Corn.

    Minute Rice will promote the series on 3 million packages through October. It will dangle a $3 mail-in rebate for the purchase of any “Wow! Wow! Wubbzy!” DVD and a 14-ounce box of rice.

    On-Cor will also be promoting a $3 rebate offer, with the purchase of a DVD and two family-size entrees, from Oct. 11 through December. The promotion will be advertised via a free-standing insert hitting 23 million households. From November 2009 to February 2010, consumers will also have an opportunity to claim a $3 mail-in rebate when purchasing a DVD and a 5-pound bag or 2- or 3-pound bag of Darling Clementines fruits.

    Through September, consumers who buy a DVD and select Joy Cone products can receive a free plush toy. And, in conjunction with participating Meijer stores, consumers who purchase a DVD can get free Jolly Time Pop Corn through September.

    Of the array of packaged goods deals, Julie Cartwright, SVP of brand marketing at Troy, Mich.-based Anchor Bay Entertainment, said in a statement, “Each one [of the companies] is tops in their field and will help augment the fun and relatable qualities of Wubbzy among children and families all across the country.” Anchor Bay, a division of Burbank, Calif.-based Starz Media, LLC, distributes “Wow! Wow! Wubbzy!” on DVD.

    By Kenneth Hein
    • About Kenneth Hein

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