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Consumers who submit their favorite holiday potato recipes for an online contest being run by the Wisconsin Potato and Vegetable Growers Association (WPVGA) could win lucrative gift cards from the grocer of their choice. “In this economy, a chance to win groceries is something anyone can appreciate,” said Tim Feit, director of promotions and consumer education for the Antigo-based association.
The top prize is a $150 gift card, with second and third prize gift cards valued at $100 and $50, respectively.
“The recipe contest is one component of the integrated campaign we’ve launched to increase awareness and sales of the Wisconsin potato,” observed Feit. “By educating and engaging consumers -- both at the local store level and via the Internet -- we expect to spur consumer demand for Wisconsin potatoes as well as the Healthy Grown® potato brand.”
Provided by WPVGA, Healthy Grown potatoes are a sustainable product grown exclusively in Wisconsin and available in russets, reds, yellow flesh and round white varieties.
The “Holiday Celebrations” initiative is the first in a series of five seasonal recipe contests sponsored by WPVGA in 2009 and 2010. Forthcoming contests will seek potato recipes for Football Parties, St. Patrick’s Day, Easter, and Summer Entertaining. For all of the competitions, contestants will be able submit their recipes at www.WinWithWisconsinPotatoes.com, and the top three recipes will be featured on the site during the appropriate time periods.
The site is also designed to help produce managers at the local store level, according to Feit. “By logging in, they will be able to download point-of-sale materials, as well as POS recipes for shoppers,” he noted. “It’s a means of helping produce managers grow sales and providing consumers with budget-conscious recipes.”
The No. 3 potato producer in the United States, Wisconsin harvested 2.3 billion pounds of potatoes last year, generating over $300 million in product dollars for farmers and shippers.