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Global Internet company Yahoo! Inc. said yesterday it has entered into a strategic multiyear relationship for online display and video advertising with Walmart.com. This agreement enables Walmart.com to leverage Yahoo!'s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com's display inventory.
Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site's display and video advertising. Yahoo! will also apply its targeting and inventory management capabilities to power ad pricing, targeting, delivery, and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.