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Yellow Tail wine will continue its partnership for a second year with Universal Pictures to promote the Movies On Demand, Blu-ray, DVD and digital download release of “Snow White and the Huntsman” Extended Edition.
The partnership features a national in-store promotion including POS displays with a QR code that links to exclusive content from the film. The campaign will be supported via digital activations through online media, a mobile site, Twitter, Facebook, email and web promotion.
“Yellow Tail is the ‘go-to’ wine for the consumer that is looking to have fun. We want Yellow Tail to be top of mind when our consumers are making their wine choices for their movie night-in,” said Renato Reyes, CMO for Deutsch Family Wine & Spirits, importer of Yellow Tail. “This partnership is a natural one and it allows the brand to showcase our award-winning portfolio in an exciting way.”
Additionally, Yellow Tail and Universal have created a digital party kit for the movie viewing occasion which can be downloaded exclusively at www.uncorkamovienight.com. The party kit will show consumers how to "uncork a movie night-in" by creating their own Yellow Tail-inspired wine “tails,” which are paired with characters from the movie.
Yellow Tail began its "uncork a movie night-in" partnership with Universal last year with the hit movie “Bridesmaids.”
As a leading brand of Yenda, Australia-based Casella Wines, Yellow Tail’s wine portfolio includes thirteen varietals, including Shiraz, Chardonnay, Sparkling White, and Rose, among others.