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Google, Inc. has launched Zavers by Google—a digital coupon solution it developed to enable retailers and manufacturers to reward loyal customers with coupons that are relevant to them – with the goal of increasing basket size and redemption rates.
According to Google, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons for additional retail revenue streams.
Zavers members find manufacturer discounts on their favorite retailer websites and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf.
New York-based independent D’Agostino is the latest grocer to join the Zavers retail network.
Zavers will be demonstrating its solution booth at the annual NRF Convention & Expo, Jan. 14-15 in booth 2281.