Circle K Stores to Install Consumer Demand Management Software

PHOENIX, Ariz. -- Circle K, a convenience store chain owned by Canadian retailer Alimentation Couche-Tard Inc., said it plans to license price and promotion optimization management software to optimize its store merchandising.

The retailer said it selected San Carlos, Calif.-based DemandTec's Price and Promotion software solutions.

"At Circle K, and throughout the Alimentation Couche-Tard group of companies, our mission is to be the best and most convenient place to shop, and our stores are known for the value and quality we offer," said Brian Hannasch, Alimentation Couche-Tard's s.v.p. of Western North America. "We've chosen DemandTec Price and DemandTec Promotion to enhance operating efficiencies and to assist us in meeting our financial objectives as we continue delivering exceptional products and services to our valued customers."

Laval, Quebec-based Alimentation Couche-Tard Inc., which had $10.2 billion in sales for its 2006 fiscal year, operates 5,205 convenience stores, 3,244 of which include motor fuel dispensing, located in Canada and the United States. Circle K operates 2,100 stores across the United States.

Other DemandTec customers include Brookshire Grocery Co., Delhaize America, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Piggly Wiggly Carolina Co., and Safeway.