The presence of a Certified Plant Based Seal helps brands get discovered and purchased. The Plant Based Foods Association took the initiative to standardize the term “plant-based” and authoritatively define a third-party certification for a growing market. As of 2024, it has become a well-known certification in the marketplace.
Progressive Grocer spoke to Julie Emmett, Vice President, Marketplace Development, for the Plant Based Food Association to understand the importance of selling products with the Certified Plant Based seal.