Mercato, the online grocery platform built to serve independent grocery and specialty food stores, has revealed that Boston Public Market is now using its platform. People living within a 20-mile radius of the market can use Mercato platform to shop from 12 market vendors and have items delivered to their homes the same day.
“In a time when supporting our community’s small businesses is more important than ever, Mercato is making it easy for Boston residents to connect with our incredible vendors from the comfort of their home and get their favorite local goods delivered right to their door,” noted Boston Public Market CEO Cheryl Cronin.
Boston Public Market is the latest in a growing list of well-known public markets featured on Mercato. Others include New York’s Grand Central Market, Chelsea Market, Moore Street Market, The Market Line, La Marqueta and Industry City; The Original Farmers Market in Los Angeles; Philadelphia’s Reading Terminal Market and 9th Street Italian Market; Pike Place Market in Seattle; Union Market in Washington, D,C.; North Market Downtown in Columbus, Ohio; and Ferry Building in San Francisco. In total, the public markets using Mercato house 300-plus specialty food stores.
“Mercato’s mission has always been to empower local merchants while allowing consumers to benefit through selection, quality, service and access,” noted Bobby Brannigan, founder and CEO of San Diego-based Mercato, whose platform connects shoppers to more than 1,500 grocers, specialty markets and food halls. “Public markets are a natural fit considering they are home to some of the most thoughtful grocers and specialty food purveyors serving America’s largest cities.”
With Mercato, consumers can shop from different vendors within a market and then have those items delivered in a single, consolidated order. Online orders are handpicked by the vendors themselves. Shoppers can choose to pay a single delivery fee per order or join Mercato Green, which allows for unlimited free deliveries starting at $96 annually. Markets can use Mercato’s proprietary Picker App to manage order fulfillment at either the market or individual vendor level. Real-time sales data, product insight and search data is provided for each individual vendor and the market hall as a whole.