Woodman’s Foods to Deploy Platform for Digital Personalized Offers

Woodman’s Foods, an independent and employee-owned grocery retailer, will provide personalized savings to shoppers via a new shopper engagement platform.

The rollout to all 15 supermarkets in Wisconsin and northern Illinois by Spring of this year follows a test in one store in 2014.   

Operating under the banner of Woodman’s Markets, the company did not have a digital shopper program before selecting the Shopper Engagement platform from Birdzi, a provider of location analytics and mobile applications. Powered by the platform’s location-based, in-store services and personalized offers via a branded mobile app or website, Woodman’s Foods can now offer shopper enrollment and shopper ID capabilities. As a result, customers can participate in digitally-delivered customized savings without having to carry an ID card.

The Woodman's Foods mobile app, available for both iOS and Android, and a web plugin allows shoppers to view all ongoing promotions in the store, create shopping lists and even sort offers by aisle based on store location. The solution allows Woodman’s to communicate all store promotions to shoppers, giving them the ability to see what offers are available in the exact aisle they are standing in.

“Since going live in just one store, we have already had more than 2,000 downloads of the mobile app. What’s more, customers who do not currently use a smartphone are able to take advantage of the web plugin feature for customized offers and to view their shopping lists,” said Clint Woodman, VP, Woodman’s Foods.