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PITTSBURGH - This month Heinz is introducing to consumers the first nationally branded organic ketchup in supermarket and organic food stores nationwide.
Heinz Organic Ketchup, certified as organic according to the United States Department of Agriculture standards, is made from vine-ripened tomatoes that are 100 percent certified organic, as well as other certified organic and natural ingredients such as organic sugar, spices and onion powder.
Annual sales of organic ketchup in the United States are currently about $600,000, carried under specialty brands such as Muir Glen, Walnut Acres and the labels of organic grocers such as Whole Foods Market Inc., according to Reuters. Sales of organic condiments rose 15 percent in the past year, according to Heinz.
"The organic condiments category is growing rapidly because consumers today want more choices that fit their lifestyles," said Casey Keller, managing director for ketchup, condiments and sauces at Heinz North America. "We believe the time is now right to bring the thick and rich taste of Heinz to this fast-growing segment of consumers."
Available in a 15-ounce, plastic squeeze bottle, Heinz Organic Ketchup has a green cap and features a green version of Heinz's classic keystone label.
The launch of Heinz Organic Ketchup in the United States comes on the heels of recent launches in Canada and Europe, where the product has been well received, according to the company.
Other recent innovations at Heinz include Heinz Easy Squeeze bottles and Ketchup Kick'rs flavored ketchups, which complement Heinz EZ Squirt kids condiments.