Budweiser is commemorating Earth Day through a partnership with the National Park Foundation (NPF) and the launch of limited-edition patriotic packaging featuring the Statue of Liberty.
The multi-million dollar partnership aims to showcase the brand's continued commitment to the environment as well as help raise awareness about national parks and the centennial milestone of the National Park Service in 2016.
As part of the effort, Budweiser will host a summer music program that aims to "celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts," according to the company.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” said Brian Perkins, VP of the St. Louis-based beer brand. “And where better than in America’s national parks? It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”
The brand's Statue of Liberty packaging will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.