Additionally, Kroger's new Rewards debit card connects directly to a customer's account and provides such benefits as bonus fuel points and discounts on private-label products. The rewards double when the card is used through Kroger Pay.
The Kroger Rewards debit card is currently available for use in Columbus and Colorado. This spring, the payment option will be available at all Kroger banners.
"Our new Kroger Rewards debit card is a lower-cost payment option, enabling us to offer our customers additional savings when they are shopping in a store or online or fueling up," said Gary Millerchip, CEO of Kroger Personal Finance and corporate strategy integration lead. "Through Restock Kroger, we are lowering operating costs, and our new debit card is another way we are doing just that while also rewarding customers who use it."
No. 2 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States, the Kroger Co. employs nearly half a million associates who serve more than 9 million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a range of banner names. Kroger was also named Progressive Grocer's 2018 Retailer of the Year.